Saturday, July 14, 2007

Leading By Example in your Urban Botanic Business

SUBJECT: William and Harry…

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I admit to a certain curiosity when it comes to the `royals'. So, it was with fascination and wonder that I watched NBC's coverage of Matt Lauer's interview with the now very grown up and handsome Prince William and Prince Harry.

The question that I was most interested in was when Matt Lauer asked the princes if their parents, Charles and Diana, had officially sat them down to discuss the expectation that they be proactive and involved in philanthropic activities - particularly those related to people far less fortunate than themselves. Basically, their reply indicated that this had not happened, but that charitable works - especially those of their mother - were just a part of their everyday conversations (around the dinner table so-to-speak).

Prince Harry said, “ it would just come out in conversation about you know what she'd been doing that day or how she felt”.

It was what they heard about and were exposed to all the time because that was Diana's passion and focus. Whether it was speaking out for AIDS, working with sick children or her interest in victims of landmines - it was a very large part of who she was. Even though her sons were just 12 and 15 when she died, the impact that she had on them and who they have become as young men is clearly evident.

This is true in so many aspects of life. Children tend to emulate what their parents role-model. If parents are readers - and books are valued in their home - children tend to read more. If parents are physically active - taking time to work out, go for walks, ride a bike or play tennis - their children probably follow suit.

In a workplace environment, this can also hold true. Author John Maxwell talks about the “Law of the Lid” - that employees or team members rise only as high as their leader, no higher. This why in our business we often see that if a leader is a strong seller, her team sells well and if she is a strong recruiter, then her team will recruit well too.

Not only does the leader lead by example but it is just part of “what she does and what she talks about” based on her focus and passion. A leader who is a strong recruiter talks about it all the time...(last night on my recruiting appointment, I left my business card with someone I met in line at the grocery store, my new recruit is so excited because…). It is so much a part of who she is and how she operates her business that her team will pick up on it and follow her role model in this area.

It may never be an actual TALK that she has with her team to say, “We are now going to be a strong recruiting team.” Like with the royals, it comes out in conversation naturally - a culture is created.

What culture do YOU want to create in YOUR team?

Shawna's Note: I love the emails from The Success Factory because they really get me thinking. The law of the lid totally makes sense. I've had 2 party requests this week and things are really starting to flow and I need to continually share with you all what I'm doing to make things flow and really take off so that I'm leading by example. If you ever need to talk, brainstorm, or vent, please don't hesitate to pick up the phone!

Friday, July 13, 2007

Techie Marketing



I found this great article from Steve Strauss through an online small business e-newsletter I belong to. Kind of funny on "how" I found it when you read the article. Just goes to show you that online marketing can be a breeze when you think about how YOU find things you're looking for and go from there!




I love the ideas on You Tube and I know that Associated Content who I also write for likes to have videos come in as well. I may have to turn my camera on and show how fun Fragrance Design is and see where that ends up!




I'd love for all of us to post our great ideas for online marketing in the comments and get sharing great ways to drive new customers to our sites!

Thursday, July 12, 2007

TSF on Learning from Adversity

In his book, Success is a Choice, author and basketball coach Rick Pitino shares ten tips for building a successful business.

Today, as I was reading Step Nine, Learning from Adversity - I was reminded of a conversation I had with my eye doctor this week.

His wife, a former customer of mine, joined another party plan company a few years ago - much to my dismay - as I had DEFINITELY asked her to join me. OK… I'm over it, and often, my doctor and I talk party plan during my exam.

Last year, when we chatted, he was the picture of a supportive and enthusiastic husband. His wife's business was doing great and he was 100% behind her.

This year, his attitude was a bit disgruntled. His wife Mary works all the time - often to the neglect of family. And the biggest issue of late seems to be a team leader in her organization who, after having a baby, was riding the career plan - buying inventory each month to maintain her rank. This of course was blocking potential income for Mary.

Twenty plus years in party plan and I have seen similar scenarios play out time and time again. It is one of those things that just happens; especially when consultants have babies. However, in reading about adversity, I was reminded of several things.

In life and business, stuff happens. Some of it is in our control and some of it is not in our control. However, there are healthy and positive ways to handle the negatives and come out a stronger person in the end.

You must accept your role in the failure. You can't always blame fate or other people. You create what happens to you, based on your decisions. It sounded to me like Mary was really dwelling on this set of circumstances in her business. And given the fact that the baby is now eight months old, I would say - in my humble opinion - it is time to move forward and groom new management in her organization.

It is important to ask yourself if you adequately planned for the market change. In this case, Mary probably knew for several months that this key player was going to have a baby. Being a mom of three children herself she had to have known it was a possibility that this leader might not come back quite as strong - if at all.

Be careful about how you respond to a setback - especially to the people around you. Here is an instance where a spouse has gone from supportive to being negative about his wife's business. Being a typical husband - he's ready to have her throw in the towel - because he just wants to rescue his wife from her difficult situation. All of this is happening because Mary is complaining to him and not `dumping' to an upline.

In the remainder of the chapter on adversity, Rick Pitino gives some simple guidelines for sticking to the fundamentals, having faith in your vision and how to deal with personal tragedy in a positive and productive manner.

As for my doctor and his wife - you can bet that I'll be recommending this book to them when I go to pick up my new glasses. (After what he just charged me, I think he can probably afford to buy a copy for his wife and her entire team!)

This is a wonderful book to add to your library and for great motivational reading this summer. Whether you are a new consultant with big goals for your business or you have been building your business and want some fabulous leadership tips - there is something for everyone! Order your copy today.

Shawna's Note: I have read this book personally and found it very inspiring and an easy read. I love coaches because they know how to talk to the masses and really get their point across.

Wednesday, July 11, 2007

TSF on The Leads You Haven't Called Yet!

You know what I'm talking about. We ALL have them and the first step is admitting you have the problem. It's that fistful of lead cards from the last booth, fair or conference that you worked. Those people who were invited but didn't come to the party - maybe those who placed an outside order. It might even be the referrals you've received from customers, friends and family or uncalled names from your List of 100. Then, there are the people who you talked to about hosting or joining who said, “Maybe in a few years after the kids are in school”.

If you have been working your business regularly for at least six months, I guarantee, you have these valuable leads floating around in a variety of places. They are everywhere - on your desk, in your drawers, in your briefcase, in your car or in a random box or basket of paper that you have sitting on your floor (you know the one I mean - it's the one you just filled to find the top of your desk.)

A friend and I were discussing this phenomenon the other day and she pointed out to me something I'd never thought about with regards to WHY so often we procrastinate on taking action with this valuable potential source of business. The answer is one simple word, “No.” Everyday that we don't take action on this contact information, it still feels almost like potential business sitting on our desk - even if our calendar is completely blank - it's as though we have a thriving business. There is still the possibility that these names and numbers might become a future customer, hostess or recruit. If we pick up the phone and call and they say, “No”, then the lead is lost; a possibility no longer.

However, with this potential can come a weight of guilt representing the “should's” and "need to's" of your business.

There is freedom and honesty in action. So today we encourage you to begin to take action and start to mine for the riches that may be buried in these piles. Put on your thick skin, pick up the phone and go for it. Once you have conquered the piles, you will have a truthful assessment of where your business is really at.

Be playful with these calls - treat them with humor and transparency. It is really OK to say, “You probably don't remember me, and I'm not sure I'd recognize you if we met on the street; but apparently we met at a fair that I worked last year and I found your name and phone number when I did some spring cleaning.”

Commit to taking action on five of these leads each day. If five feels like too many, start with just one a day. Rejoice when they say, “yes”, and rejoice when they say, “no”. A “no” chips away at that burden of guilt. It means you can rip up that name and number and you will be amazed to find that gives a rush of adrenaline almost equal to a “yes”.

Try it, you'll like it!

Tuesday, July 10, 2007

Short Blog in lieu of Braces ...

So today is short and sweet due to the fact I'm getting BRACES - yes at age 37 it just doesn't feel as cool! I did want to note some fantastic findings as of late...

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If you didn't get your email yesterday we just added our 33rd Hive Member, Jennifer D in MA! Welcome again to Jennifer.

Avis B received her first blogger post at http://15minbeauty.blogspot.com/2007/07/urban-botanic.html so make sure to read up it's an awesome post and I'm so proud of Avis for pioneering the UB name in Cally! (if it wasn't your first blogger Avis my bad but we're celebrating anyway ;)

I will be finishing the LAST of my DTDL samples and getting those up there by the weekend. I've also been asked to do a silent auction again where I will be giving away a bday party like Kelsey did and seeing how that goes. I'm actually excited about it! I've got birthday post cards to give out at the station for those that are interested as well so that could be very cool. And I just received a party request and a lot of request for FD info as well so July is not only getting hotter (literally here in Seattle) but is proving to be very productive!

So much for my short and sweet post but you love me still right? Have a great Tuesday and keep your heads up! Things are starting to sizzle!

Monday, July 9, 2007

Practical Tips on Customer Service - TSF

Today, we continue with our topic of customer service. Here is a potpourri of specific ideas that you may want to consider using to offer excellent customer service to your client base. PLEASE, don't try to use all these ideas at once…it could prove hazardous to your health!



- At your parties, pass out manilla file folders to your customers containing their order form and brochures. Your contact information should appear on the tab. Ask them to file it with their important papers so they are always able to be in touch with you!

- When doing a customer service call, be sure you ask your customer to list your name and phone number in her personal address book, so if they ever have any product issues, they can be in touch with you. Have them do this while you are on the phone!

- Refrigerator magnets NEVER get lost. Consider handing out these as your business card. You can buy business card sized magnets at an office supply store.

- At your parties:

a) Build good customer repoire by showing interest in customers personally (and making notes to yourself about that customer on their order form when you get home.

b) Be sure customers know they can online order from you anytime

c) If you have a personal website, be sure they know what your address is.

d) Be sure you are calling and personally thanking people who placed outside orders at a party. They need to know what services you offer and how to be in touch with you as well!

- “Extras”

a) Offer to wrap and deliver your products

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b) Don't forget personal shopping appointments!

c) Depending on what products your company sells, consider “gift bundles” (specially priced) or gift baskets. (UB Party Special!)

d) Once or twice a year, host a “hostess appreciation” brunch, evening wine and cheese or special luncheon. This will be a special thank you from you and give hostesses a “sneak peek” at the new product line. SELL this as one of the advantages of being one of YOUR hostesses! Consider doing this alone or better still as a team activity!

Throughout the next weeks we will continue to give you additional ideas on customer service, as well as some specifics for helping you with those phone calls! Hopefully these ideas will get you started!

Sunday, July 8, 2007

Ruff Ruff Grrrr

495, 496, 497 and still counting! I'll be ending up with 800 sample vials to deliver to Downtown Dog Lounge before 7/15. It's a lot of work but I think (and pray) it will be a huge success and the samples are looking so good I just love it.

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The front of the postcard I'll have to take a pic of as the pdf won't load. The back of the postcard wording is super cute and thanks to Kelsey will hopefully bring in lots of interested owners:

All-natural conditioning doggy wash and shiny-coat
puppy perfume...all in a special fragrance designed just
for your best friend. Design a fragrance for yourself, too,
and hit the town!

Choose from over 60 different perfume oils to create a
pawsitively perfect scent!

Contact Shawna Straub with Urban Botanic to schedule
an appointment!

I've also posted the directions I'm using to include with the sample postcards and perfume vial on the TeamBurst site. For those that can't wait to see it I've posted the directions below...

"Urban Botanic's Pawsitively Posh is best applid by applying to your dog's brush and then combing through the top coat area. Keep this product away from the under side where dogs tend to lick often and when purchasing a full size spray, cover dogs eyes before spraying directly on dog. This product contains no alcohol. It is infused with silk amino acids that are great for a shiny coat."