The Greatest Book on Sales and Marketing
If I asked you to name the five best books on selling, Green Eggs and Ham probably wouldn’t leap into your mind.
But it should.
Immortal Sam I Am is one of the greatest salesmen ever.
Here are two reasons why:
1. He tries to close the sale sixteen times before he gets a “yes.”
Sixteen! The average salesperson asks twice.
Sam knew the average sale is made when the customer is asked five times.
Sam knew that 67% of all shoppers expect to return home with the item they went out to look for, but only 24% actually do.
2. Sam knew that simply asking again and again wasn’t enough.
That’s not closing, that’s being a pain in the backside.
This is key: Sam came up with sixteen options, ideas, new ways of thinking about green eggs and ham.
Would you like them in a box? With a fox? In a house? With a mouse? In a train? In the rain? Here or there?
Cheesy sales trainers love to spout, “Ya gotta remember ABC! Always Be Closing!” But what does that mean? Hammer on people till they give in? Let us hope not. Let’s hope your sales people think ABC-UWI-TWHP. Always be coming up with innovative ideas that will help people.
Oh, you’re not a sales person? But of course you are.
If you’re alive, you’re selling. Your ideas, your writing, your blog, your Web site, a product, your business… everything.
Stick with it. Get creative. Be like Sam.
(Did you know a Random House editor bet Ted Geisel $50 he couldn’t write a book using only fifty words? Green Eggs and Ham was the result.)
Monday, March 23, 2009
Shanta Newby from MS is one of our newest Hive Members and has filled out her questionnaire so we can get to know her better. Learn about Shanta below!
I am married, live in Columbus,Mmississippi, and my birthdate is 8/4/1979. I have 3 boys Ricky Jr., Isaiah, Quanterris, and my husband's name is Ricky. Some of the reasons why I joined UB are:
I like the commission structure, not having to pay the hostess benefits, as well as having a consumable product that is not hard to sell.
I really don't have a great support team, my own support is my personal drive and my relationship with christ. I have found that strangers sometimes give the best encouragement I can find.
The people I introduce this product to are excited about creating their own scent. My personality test said that I like mostly floral scents and yes I do agree, I was so surprised that test was so accurate.
As far as where I see myself with the company, right now I am in between, but I can see myself having a real income sharing this product.
What trait will help you do well in the business? I am so open I can get anyone to talk and down to earth, no one is a stranger to me I know to make people feel relaxed in my presence.
WELCOME SHANTA! YOU ARE GOING TO BE AWESOME AND REALLY ROCK MISSISSIPPI!
Thursday, February 26, 2009
Wow - when I see the last post of my blog it's truly embarrasing! I'm so glad I work with a lot of other Moms that get the fact it's truly possible for months to get away from you with an infant. It's honestly hard for me to believe that Dawson will be a year old at the end of March. I constantly look back and think! Impossible - he was just brought into the world such a short time ago and now he's going to need his first hair cut.
I've decided in my own life that I need to simplify and become consistent in order to not only grow my business but survive in my day job, family job, and job as a wife. From now on I'll be updating the blog every month at least 1x a month for sure - maybe some extra times when Corp makes announcements, etc. But for sure 1 TIME A MONTH!
I know this is something I can commit to and I'm adding it to my calendar as a reoccuring event. This will also take the place of our monthly newsletter that I know you've also been missing. So we'll simplify your inbox messages from me as well.
After returning from AZ and UT for our first family vacation (see pool above) I realize that with the economy where it's currently at everyone and I mean EVERYONE is looking for a back up or 2nd income and we have a great option for those with little experience or those that have been out of the job market for awhile to really do well!
Plug in to Virtual Office and all the calls/events that Corp has to offer and sign up for the Scent of the Month club if you haven't already. It's become a real highlight of my month and I think that those who have customers on the plan are noticing it's a perfect gift as well for those that love scent like you do and a perfect way to introduce them to it.
Please comment on the blog this month if you're still active in the company and what you're doing to drive parties, web orders, etc.