Saturday, June 2, 2007

Tradeshows And Networking Is The Lifeblood Of Industry

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First of all - today is Lauri Hetzer's 30th bday so a big shout out to her! Lauri you are an incredible leader, a great example and a true friend! We wish you the best day money can and can't buy!
Staying on the cutting edge of your industry is important to all business leaders. Having access to the latest technologies and innovations allows you to stay at the front of your field.
Many events are held each year by professional organizations in an attempt to bring together the main players of a particular industry and allow them to exchange ideas and build relationships. These events include conferences, trade shows, and informative lectures.

Trade shows are among the most common ways for people that are interested in networking. They generally take place in large venues where businesses are given their own space and allowed to set up booths and advertise.


Trade shows are a great way to meet people in the same field where a healthy exchange of ideas and methods can take place. This type of forum brings together people from different regions of the country that typically would not encounter one another.
These meetings can provide great insight into the main focus of an industry. Observing research trends and corporate interests can be a vital tool in discerning where the market is heading.
Meeting others in the same field or a related one allows businesses to develop mutually beneficial relationships. These associations can be the key to finding a cheaper supplier in the future or meeting new clients.

In addition to encountering new people, trade shows can provide the optimal opportunity to build on current relations. A client that left on good terms might be won back or a top-notch employee can be enticed away from a current position at a rival company.
The possibilities for networking are as endless as the options that arise with good connections. Making effective business contacts can be the difference between success and failure in the world of business.


A popular feature in many trade shows is a series of lectures. These talks are designed to keep everyone as up-to-date as possible on developments, trends, and new technologies.
If there is a problem plaguing the field, it might be addressed during one of these lectures and a discussion group would usually follow to try to determine the best course of action.
The possibility for education is a large draw for trade shows. Knowledge is the most important aspect of running a business. Being aware of how to manage a company and having the resources to compare it to the way other companies are being run is a valuable tool that can help successfully shape a business.

New Clients

Trade shows are not just open to people in the industry. Potential customers frequently attend trade shows in search of products and services. A trade show put on by members of the hospitality industry would be a great destination for some one planning a trip or an event planner. They provide many opportunities for a potential customer to ask questions and learn more about what is being offered.

Many companies who set up booths at trade shows offer special rates to attract new clients. These discounts make it possible for them to recruit new business and establish a much larger client base.

Showing Off

The interest that a trade show draws can be instrumental in marketing new products and services. This provides a businessman with the opportunity to see what the competition has developed and what they are offering.

Knowing what is being offered by the competition can provide insight into a company's inner-workings. Having this information can help you develop your business in the right direction to properly compete against them.

Trade show can be a valuable resource for customers that are shopping around. When a company is set up in a booth next to others, they can really stand out as the best available option.

People are attracted to shows that offer demonstrations. When preparing for an event or searching for a product, having many options and ideas to compare can make planning and decision making much easier.

Final Thoughts

Trade shows are a great way to interact with others in the field and get to know your competition. Properly displaying your products and services can make you appealing to new clients.

There are many ways to network and make mutually beneficial connections. Trade shows are a great way to meet people that may be helpful to you in all aspects of your business. It is also very possible to build lasting relationships whom you would not mind spending some of your free time.

About the Author:
Rose Bevington worked for the Chamber Of Commerce & helped with their trade show presentations, before becoming a professional writer. ( Impact Trade Show Displays has 20 years experience, with professional custom graphics development and large-format print production staff available to help you. They develop state-of-the-art pop up displays, fabric displays, panel displays, truss systems and more for their trade show and storefront clients around the world:

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